Wednesday, 29 August 2012

Craftyfolk team on Twitter!



Are you on Twitter?  We highly recommend it for the following three reasons:

1.       The Craftyfolk has a team account under @craftyfolkEtsy and team members use #craftyfolk in their tweets – which makes it super quick and easy to find/promote one another.

2.       Tweeting regularly will definitely increase views to your shop, website or whatever it is you are linking to.  It can be a powerful marketing tool potentially reaching 1000s of people with just one well written tweet!

3.       It’s super quick, free and it’s a whole heap of fun! 

The @craftyfolkEtsy Twitter account now has over 3,600 followers and is growing daily and that's thanks to all Craftyfolk team members for their collective time and effort!

The team account was set up by Dawn from Roses andRazorblades, with Alison from Blue Forest Jewellery.  It’s now run by CF team leaders Di from Adiencrafts, Dottie from Dottie Designs with James from JPW Photography helping out too.  You can find all their details at the end of this post. 

Look out for upcoming posts for more details about what Di, Dottie and James do.  We'll also post again about the Craftyfolk giveaways which are taking place on Twitter - plus we'll also do another post with details of Twitter social networking events.  

Do get in touch with us if you are already on Twitter and involved in networking events you can recommend - we can let all team members know about them!

It's quick and easy to connect your Etsy shop to Twitter!

You will have to set up an account with Twitter first and Etsy have made it extremely easy to connect up a twitter account, click here for details. 

Once you’ve connected your Twitter account Etsy automatically adds a ‘follow’ button on your shop header and you’ll be able to use the ‘tweet’ button next to listings or treasuries (on the right of the page under ‘Share’). 

To tweet about an Etsy listing or treasury simply click on the button, type in a tweet and it will automatically embed a link/image of your listing into your tweet – it couldn’t be quicker or easier!  Remember to add #craftyfolk to the tweet so the team can find you!

What’s Twitter’s @ and # all about?

Twitter uses the @ symbol before each user's name, for example @craftyfolkEtsy, and the # symbol gets used before key words that you can then search under – for example #craftyfolk.   So @ is for connecting to and tweeting to other users, and # is for searching by keywords to discover new content on subjects you are interested in.  

You can have more than one Twitter account - you might want one account under your own name and a separate one for your Etsy shop.

If you sign up to Twitter under your Etsy shop name don’t forget to put a bit of info in your profile and a link to your website or shop.  You can customise Twitter by uploading your Etsy avatar and using your logo/shop banner in the background.  Often users who still have the default ‘egg’ avatar, or have lots of numbers in their twitter name, are spammers or hackers – and you don’t want to mistaken for either of those!

So how do you connect with followers and follow people you are interested in? 

If you are brand new to Twitter we suggest you search for @craftyfolkEtsy, click on the ‘follow’ button and tweet introducing yourself.  Don't be shy!  And don’t forget to use the #craftyfolk keyword in your tweet so other Craftyfolk team members can also find you!

Your home page on Twitter has a live feed showing all the tweets for people you follow, including all their retweets, so this is a good place to look for new people to follow and interesting stuff to retweet. 

Find people who are interested in the same things as you by doing keyword searches using the # symbol before the keyword.  You could try #knitting, if you are into that, and follow people you think are tweeting interesting things on that subject.  Any key word works – try using #giraffes and you’ll find lots of tweets on - you’ve guessed it correctly - giraffes!

How does Twitter work?

If you have a touch phone with access to the internet on it, you can download a free app that makes it really easy to tweet on the go and/or you can use Twitter from your home laptop or desktop computer with your broadband connection.

Tweets are short 140 character messages you send out to your followers - a bit like a text message.  You can also retweet (RT) people you follow and reply to their tweets to start a conversation.  The key thing to remember is to check your ‘@ Connect’ tab.  This will bring up a page where you can see messages being tweeted to you, and when you’ve been mentioned in someone else’s tweets.

If you are being tweeted by someone we suggest you retweet these so they will appear under your own tweets – it also lets the person who has tweeted you know you have seen their tweet and makes it easier for other people to follow a conversation, but it also means those tweets will appear in your followers ‘home feed’ tab.  

If your followers choose to retweet your tweets, they will go out to all their followers - so just a couple of retweets can potentially reach 1000s of people.

How do I keep my account secure and block/report users?

If you find you start being followed by people whose tweets are offensive, explicit or are spamming, there are steps you can take to stop it immediately.   Twitter will shut these accounts down eventually – spamming or explicit material is a definite no-no on Twitter.  You can choose to block these users so their tweets don’t show up on your feed and they can't follow you, click here for Twitter's guide to blocking/reporting users.

Keep safe on Twitter by being aware of what links you are clicking on – particularly in direct messages (DMs).   If you get a DM with a link in it like ‘have you seen yourself in this video…’ DO NOT click on the link and report/block the user who sent it to you.   Never, ever give out your password and if you think you have compromised your account, or it has been hacked, change your password straight away.   Twitter has a helpful guide to safe tweeting.

How can I use it to promote what I do?

You could choose to only use Twitter to promote your listings, but you’ll get more interest if you are also retweeting other people’s content and are interacting with others.   

By retweeting @craftyfolkEtsy and other team member tweets, or interesting things you come across, it will broaden your appeal and keep your followers following.  So we'd say try not to tweet too many of your listings all at once, instead space them out between things you are retweeting and are interested in.

To start off conversations you can tweet to your own followers, but there are other ways to interact!  Thanking new followers for following, thanking your followers for retweeting your tweets, retweeting your followers tweets and replying to mentions are also all ways to start conversations and get noticed.

You can also use the # symbol before words that are relevant to what you are doing – say you crochet items, if you are tweeting a listing you could use #crochet, then when people search for #crochet they will see your tweet.

Lastly, whilst Twitter can be a powerful marketing tool for your crafting business, don’t forget to have some fun!  Let your passion for what you do shine, tweet about things you are genuinely interested in and interact with the people who follow you and that you have followed.  The Craftyfolk team has a right old giggle tweeting with people and in the process are making connections all over the place! 

This post is only the tip of the iceberg, and we will post again with more about Twitter, but in the meantime check out Twitter’s basics 101 for more information about how to use Twitter. 

To get you started with who to follow, here’s the twitter details for everyone mentioned in this post, they will all follow you back, so don’t be shy in introducing yourself...

...and we know we’ve said it umpteen times already… but remember to use #craftyfolk in your tweets!

Craftyfolk team twitter account - @craftyfolkEtsy

Julie at Kip & Fig -
 @KipandFig


PS If any Craftyfolk are stuck with Twitter Kip & Fig will help you get started!  If you’re having trouble getting onto Twitter send us a convo via Etsy, or if you have set up a Twitter account just tweet us!

Julie

3 comments:

Whimsy Woo Designs said...

Not been able to get my head around Twitter yet.
Have an account but not used it yet.
Going on holiday next week but will be looking into it when I come back.
The above looks very useful as I am finding any new technology very hard to deal with these days. My memory is fading .....
Thanks for posting the above.
Shirley

bluedaisyglass said...

Thanks for the very useful and informative post. I haven't started on Twitter yet but after reading this I'm more convinced I should give it a go. How can I fit it in with facebook and teams and life though?

Hannah said...

Hi, I have awarded you the sunshine blog award, take a look at my blog to find out what it is :) http://handmadebyhannahblog.blogspot.co.uk/2012/09/sunshine-award.html